Segmenting your data in Google Analytics is crucial data that effects the success of your website. Here are some good segments to apply to your Google Analytics accounts for better and more accurate segmentation.
Acquisition and Traffic based segments
- Social Media Traffic
Contains most social media networks
- Referral Traffic (Minus Social)
Referrals contain social media channels by default. Get cleaner data by filtering these out of your referrals and putting them in there own bucket.
- Organic Search
All organic searches, even on the little networks
- Paid Search
All paid searches, slightly modified from the original