Secret to Success: Being a Trusted Ally Who Can Pivot

When working with Ohio Children’s Alliance, Big Storm’s approach was to cultivate an open, empathetic relationship with them to ensure they felt supported in their continued efforts with their government partnerships and their foster caregiver recruitment campaign, “It Takes Heart™.” We became trusted collaborators and an extension of their team, not just vendors doing the work. We provided marketing best practices for their social media outreach and helped them build their campaign to increase foster caregiver signups on their website. We’ve sought to promote thought leadership and provide value through our in-depth insights.

Our core services for OCA have been designed to raise awareness for the need for foster caregivers in Ohio and to promote more foster caregiver forms being signed. These services include print and digital design, nonprofit social media, content and blog writing and strategy, video ads production, and more. Also, because of our in-depth PPC advertising strategy for them, we have helped OCA reach more people wanting to learn about becoming a foster caregiver. And we have increased the number of foster caregiver forms being completed through their website. The more we have worked together, the more Ohio Children’s Alliance has recognized they have a trusted ally in Big Storm who consistently sets them up for success by increasing awareness of the need for foster caregivers.