From Search to Service Call
Electrician Google Ads That Drove More Qualified Calls for RMEMT
Meet Rocky Mountain Electric
Rocky Mountain Electric Company (RMEMT) provides residential, commercial, and service electrical work across Bozeman and surrounding communities. As the company grew, they needed a digital presence that matched who they’d become, and a more dependable way to bring in calls that turned into jobs, not false leads.
The Challenge
The market was getting more competitive by the month, so RMEMT needed a reliable way to generate qualified leads online. Lead flow had been inconsistent, and their digital presence wasn’t doing enough heavy lifting when customers searched for electrical services and wanted to call right away.
They also had a growth story that wasn’t coming through. RMEMT had expanded and could support larger projects, but their online presence didn’t clearly communicate that scale. They needed a sharper, more polished look that attracted the right clients and made it easy for high-intent searchers to reach them fast.
Goals
Create a Dependable Pipeline of Quality Calls
With lead flow feeling uneven, RMEMT needed steady, qualified phone inquiries they could count on week to week.
Make it Easy to Find the Right Services
With residential, commercial, and service work all in play, they needed clearer paths for customers to find the services they needed.
Strengthen Local Visibility and Compete Harder in Search
With competition rising in Bozeman and Big Sky, they needed stronger search presence backed by strategic paid media and local SEO.
Our Strategy
Step 1: Lead with the fastest path to a call
To reduce friction for high-intent customers, we optimized ad experiences around immediate access to RMEMT’s phone numbers. That way, searchers could call directly from the results without needing to visit the website first. We prioritized phone-call conversions during business hours, used call extensions/direct-response formats, and tracked calls and forms so performance wasn’t a guessing game anymore.
Step 2: Build a website that supports urgency and bigger work
We paired the ad strategy with a website approach built for quick decisions: simplified navigation, a strong mobile experience, and clear calls-to-action for phone inquiries, the works. We also created service-specific landing pages and an SEO-friendly page structure to connect our content strategy with our ads strategy, improving local visibility and supporting conversion rates along the way.
To better reflect the company RMEMT has become, we elevated the look and feel of their site with updated branding elements and stronger visual assets. This included photo/video support (done through drone and on-site imagery) to showcase the scale and professionalism of RMEMT’s work.
Step 3: Expand trust and visibility with Google Local Services Ads
As campaigns matured, we expanded into Google Local Services Ads (GLSAs) to capture additional high-intent leads and compete more effectively in crowded local results. GLSAs added visibility above traditional search ads and built trust through Google Guaranteed placement. This tactic is especially valuable for service-area searches where customers want confidence fast.
The Results
%
39% increase in phone calls from ads (2024 - 2025)
By prioritizing click-to-call access and high-intent targeting, Google Ads drove trackable call growth year over year.
~20 additional high-intent calls per month (from GLSAs)
GLSAs expanded visibility and added consistent call volume from “ready-to-hire” searchers.
RMEMT earned more qualified phone calls over time, even as competition in Bozeman and Big Sky intensified. By combining conversion-driven website strategy with high-intent advertising and local visibility work, we helped build a lead pipeline that’s steadier, trackable, and built to support long-term growth.
Get More Leads with Less Guesswork
If your lead flow still feels unpredictable, we can help. Big Storm builds strategies that connect the dots between search visibility, paid ads, and a website, making it easy for customers to convert. Contact us today to build a lead pipeline you can count on.