We get it: no one likes keeping a budget, making a budget, or even thinking about a budget. However, when it comes to your B2B company, non-profit organization, or e-commerce business, a marketing budget is not only necessary but can help you increase your ROI....
Content Marketing and AI: The Pros and Cons Artificial intelligence (AI) has quickly become essential to the content marketing landscape. You cannot ignore its potential benefits! Using AI to automate content creation processes and optimize content for search engine...
If you can create great content on your website, in emails, and on social media, your business will be unstoppable. However, many businesses don't know how to generate content ideas. They fail to understand that effective content must be thoughtfully planned in...
There’s a myth among marketing and agency professionals that business owners and CEOs don’t understand marketing and branding. The reality is that marketers often struggle to explain marketing and branding to CEOs. Communication in marketing needs to be clearer for the client’s benefit.
Often writing is not as easy as ABC, especially in the business world. When you write in your respective job position, you not only represent yourself but the entire company. That’s a lot of pressure if you are not confident in your ability to write well in business...
Bad customer reviews can destroy a business. Here are a few ways to deal with them in a constructive manner. Learn more about bad customer reviews at Big Storm.
We’ve all received an email that made us sit up in our seats, read on, and click to “Learn More.” And we’ve all opened an email that we’ve glanced at and instantly deleted. Email marketing is a tried and tested way to generate new customers and increase revenue, and...
Sophia Davis Digital MarketerI have been a remote marketing intern at Big Storm for the last six months. I went into the internship with an open mind, eager to learn and gain experience. I looked forward to acquiring new skills, learning about Amazon Ad campaigns, and...
By anticipating likely SMB challenges and opportunities can help with planning for the future with optimism and confidence.