Welcome to Big Storm’s very own music library. Each month our team selects a theme and curates our favorite songs to add to our Spotify playlist which we then get to share with you.
For the month of September, our team wanted to highlight our feel-goods. We worked together to create a playlist filled with some uplifting, happy-go-lucky tunes to give a boost to your day.
Transform Your Campaigns with Storytelling Inspired by Music
The ability to tell a compelling story for your brand is crucial. Storytelling isn’t just a marketing buzzword; it’s a powerful tool that can create deep emotional connections with your audience. Music, with its ability to evoke strong emotions and memories, can teach us valuable lessons about crafting narratives that resonate. Let’s dive into how you can transform your campaigns by harnessing the power of brand storytelling, inspired by our “Feel-Good Vibes” playlist.
The Power of a Good Story
Feel Good Inc – Kyle Olthoff, Leah McVey
This song is all about creating a positive vibe and making people feel good, which is at the heart of successful storytelling. The lyrics, “Feel good, feel good,” repeated throughout the song, emphasize the importance of evoking positive emotions in your audience. When you share stories that make people feel good about your brand, you create an emotional connection that goes beyond the surface.
Imagine your audience engaging with your campaign and walking away with a smile, feeling better about their day because of the experience you provided. This emotional uplift can lead to increased customer loyalty and word-of-mouth referrals. Think about the stories that have made you feel good—those are the ones you remember and share. By tapping into this feel-good factor, your brand storytelling can become a powerful tool for driving conversions.
Consider how the song’s line, “Love forever, love is free,” can inspire your campaign to convey messages of love, freedom, and positivity. Share narratives that highlight the joy and freedom your services bring to your customers’ lives. For instance, tell the story of a customer who found newfound freedom and happiness through your services. These uplifting stories not only resonate with your audience but also encourage them to engage and convert.
Setting the Right Tone
Gonna Be a Good Day – Rayelle
This song sets an optimistic tone right from the start, and your campaigns should aim to do the same. The lyrics, “Wake up, it’s a brand new day / Make a brand new way,” encourage listeners to start their day with positivity and a fresh perspective. This is exactly the kind of tone you want to set in your marketing campaigns.
When you establish an optimistic and encouraging tone, you influence how your audience perceives your brand. Use uplifting language and visuals to create a feel-good atmosphere in your messaging. For example, share stories of customers who have had great experiences with your services, starting their journey with a positive outlook. This positive approach can make your message more appealing and engaging, leading to higher engagement and conversions.
Think about how you can inspire your audience to see the possibilities your services can bring. Just as “Gonna Be a Good Day” motivates listeners to approach their day with optimism, your campaign should motivate your audience to see the benefits and positive outcomes of choosing your services. This connection can drive them to take action, ultimately leading to conversions.
Crafting Memorable Moments
Good Time – Owl City, Carly Rae Jepsen
The chorus of “Good Time” is unforgettable: “It’s always a good time.” This song’s catchy, feel-good nature makes it stick in your mind, and that’s exactly what you want for the moments in your storytelling. Crafting memorable moments in your campaigns can help your audience remember your brand and message long after they’ve engaged with it.
Identify key moments in your service journey that resonate with customers and highlight them in your brand storytelling campaigns. For example, share a story of a particularly successful project or a customer’s journey from start to finish, emphasizing the key points where your service made a significant difference. These memorable moments will help your audience connect with your brand on a deeper level and make your campaign more impactful.
Use the idea of “It’s always a good time” to convey the consistent positive experiences your customers can expect. By focusing on the enjoyable and beneficial aspects of your services, you create a narrative that sticks with your audience. These memorable stories can increase the likelihood of conversion, as people tend to engage more with brands that leave a lasting impression.
Building Relatable Narratives
11 Blocks – Wrabel
“11 Blocks” tells a deeply personal story about longing and emotional connection. The lyrics, “I’m 11 blocks from your door, and it’s never been this hard before,” convey a relatable struggle that many listeners can empathize with. This level of relatability is essential for effective brand storytelling.
When crafting your narratives, ensure they reflect your audience’s experiences and emotions. Share stories that highlight common challenges your customers face and how your services have helped them overcome these obstacles. For example, you might tell the story of a customer who was struggling with a particular problem that your service was able to resolve, making their life significantly easier.
Relatable stories are more likely to be shared and remembered because they resonate on a personal level. By building narratives that reflect your audience’s experiences, you make your brand more relatable and trustworthy. This connection can drive engagement and conversions, as people are more likely to choose a brand they feel understands their needs and challenges.
Use the emotional depth of “11 Blocks” to inspire your storytelling. Show empathy for your customers’ struggles and highlight the ways your services can provide relief and solutions. This approach can create a strong emotional bond with your audience, encouraging them to take action and convert.
Joyful Connections
Joy – Andy Grammer
This song is all about finding and celebrating joy in life. The upbeat lyrics, “I’ve got the joy, joy, joy, joy down in my heart,” remind us of the infectious nature of happiness. By infusing your campaigns with stories of joy and success, you can create a positive emotional connection with your audience. Share stories where your services have brought happiness and positive transformations to your customers. These joyful narratives can turn customers into loyal advocates and drive higher engagement and conversions through positive word-of-mouth.
Nostalgia and Longing
Castle on the Hill – Ed Sheeran
Ed Sheeran’s “Castle on the Hill” is a nostalgic reflection on childhood memories and the longing for simpler times. The lyrics, “I’m on my way, driving at ninety down those country lanes,” evoke a sense of longing and nostalgia that many people can relate to. Incorporating these emotions into your storytelling can create a deeper connection with your audience. Share stories that celebrate your brand’s history or evoke a sense of nostalgia for better times. These stories can enhance your narrative, making your campaigns more engaging and driving higher engagement and conversions.
Authenticity and Simplicity
Hey, Soul Sister – Train
“Hey, Soul Sister” is a song known for its authenticity and simplicity. The straightforward lyrics and genuine feel make it resonate deeply with listeners. In your storytelling, aim to be genuine and uncomplicated. Tell real, authentic stories that reflect your brand’s true self. For example, share behind-the-scenes looks at your business, customer testimonials, or the personal stories of your team members. Authentic stories build trust and loyalty with your audience, making your campaigns more effective in driving conversions.
New Beginnings and Transformation
Brand New – Ben Rector
This song captures the excitement of new beginnings and transformation with lyrics like, “I feel like new sunglasses, like a brand new pair of jeans.” Highlighting themes of transformation in your storytelling can inspire hope and excitement in your audience. Share stories of how your services have led to positive changes for your customers, showcasing the transformative power of what you offer. These stories can make your campaigns more compelling and drive conversions by showing potential customers the positive impact you can have on their lives.
Adventure and Exploration
Drive By – Train
“Drive By” conveys a sense of adventure and spontaneity with its lively tempo and lyrics like, “Oh I swear to you, I’ll be there for you.” Use this theme of adventure in your storytelling to add excitement and engagement to your campaigns. Take your audience on a narrative journey that keeps them curious and interested. Share stories of exploration, discovery, and the new possibilities your services offer. This adventurous storytelling approach can keep your audience engaged and drive conversions.
Overcoming Challenges
High Hopes – Panic! At The Disco
“High Hopes” is a song about resilience and overcoming obstacles. The lyrics, “Had to have high, high hopes for a living,” inspire listeners to keep pushing forward despite challenges. Incorporate themes of resilience and success into your storytelling. Share stories of how your services have helped customers overcome their challenges and achieve their goals. These narratives can motivate your audience, inspiring them to take action and driving higher conversion rates.
Embracing Vulnerability
IT’S OK – Nightbirde
This song’s heartfelt message about embracing vulnerability is captured in lyrics like, “It’s OK, it’s alright, I’m not here to stay.” Embracing vulnerability in your storytelling can create strong emotional bonds with your audience. Share genuine, vulnerable moments that show the human side of your brand. For example, talk about challenges your business has faced and how you’ve overcome them. Authentic vulnerability can build deep connections and trust with your audience, creating powerful engagement and driving conversions.
Celebrating Uniqueness
Could Have Been Me – Halsey
“Could Have Been Me” celebrates individuality and following one’s unique path with lyrics like, “I wanna taste love and pain, wanna feel pride and shame.” Highlight the unique aspects of your brand and services in your storytelling. Showcase what sets you apart from the competition and emphasize the unique benefits you offer. By celebrating uniqueness, you make your campaigns more memorable and appeal to your audience’s desire for individuality, driving higher conversions.
Youthful Energy and Fun
22 – Taylor Swift
Taylor Swift’s “22” embodies youthful energy and fun with lyrics like, “We’re happy, free, confused, and lonely at the same time.” Capture this spirit in your campaigns by sharing stories that highlight the energetic and fun aspects of your brand. Use vibrant visuals and upbeat messaging to convey a sense of youthfulness and joy. This approach can make your campaigns more engaging and appealing, particularly to a younger audience, driving higher engagement and conversions.
Passion and Drive
I Want Crazy – Hunter Hayes
“I Want Crazy” is all about passion and drive, with lyrics like, “I don’t want good and I don’t want good enough, I want can’t sleep, can’t breathe without your love.” Infuse your storytelling with the same passion and drive. Share stories that showcase your brand’s dedication to going above and beyond for your customers. Highlight the passion and commitment behind your services, showing your audience that you’re not just good—you’re exceptional. This passionate storytelling can inspire your audience and drive conversions.
Overcoming Obstacles
Burnin’ Up – Jonas Brothers
“Burnin’ Up” is about intense passion and overcoming obstacles. The lyrics, “I’m slipping into the lava, and I’m trying to keep from going under,” can inspire narratives about facing and overcoming challenges. Share stories of how your services help customers tackle their biggest obstacles. Highlighting these successes can build confidence in your brand and drive conversions by showing potential customers that you can help them overcome their own challenges.
By incorporating these brand storytelling principles inspired by our “Feel-Good Vibes” playlist, you can create marketing campaigns that resonate on a deeper emotional level with your audience. Transform your campaigns by setting the right tone, crafting memorable moments, and building relatable, joyful narratives. Embrace authenticity, celebrate uniqueness, and take your audience on a journey of new beginnings and adventures. The power of music and storytelling can turn your campaigns into something truly special, leaving a lasting impact on your audience.
Follow Big Storm’s Spotify to be up to date on the latest tunes.