cart vector outline

eCommerce Website Redesign for Montana Artist

Carol Hagan Studios

Carol Hagan Website signature and logo

Montana Artist Website Redesign

Carol Hagan is a Montana artist whose 15-year-old website was in need of a refresh. Her existing website was straight from 1995 and was not a stylish or effective showcase for her work. Additionally, the previous website did not include an eCommerce component, so Carol found herself spending her free time fielding phone calls and taking orders instead of painting.

A Fresh Palette

Our Approach

Big Storm worked closely with Carol to design and develop a clean, minimalist website that put her artwork and its vivid colors at the forefront, without overwhelming website users. We used BigCommerce to create an eCommerce-ready website, to make it easy for her customers to order prints and greeting cards effortlessly, and to allow Carol to spend more time painting instead of fulfilling orders.

Carol with green horse painting

A Working Canvas

How We Helped

Our marketing team provided website training for Carol and her staff in editing and maintaining the website, creating content, blogging, and social media marketing. This allowed her to  maximize her reach online and grow her business. We also took care of the search engine optimization, SSL certificate setup, website launch, artwork and content entry, and blog setup, among other details. We loved working with Carol, and continue to design, develop, and strategize for consumer-facing eCommerce websites like hers.

Careful Curation

What We Did

artist palette and paintbrush vector graphic


  • Categorized products for better findability
  • Optimized page titles and meta descriptions for better search engine optimization
tube of paint vector graphic


  • Updated branding
  • Created a cleaner, more minimalist interface to let Carol’s artwork shine
palette knife vector graphic


  • Added the ability to sell products and take payments online
apron vector graphic


  • Created a website that allowed the client to easily manage and update content and products herself

Artist Statement

What Carol Says

“I am so pleased with the website that Big Storm created for my company. I felt like Drew and his team really listened to my needs that I expressed to them, for a website that was streamlined, efficient, and extremely easy to navigate. I was impressed with the innovative ideas that they had for marketing my work, and I was amazed at how quickly my new website paid for itself. Big Storm quickly took my business to the next level. I highly recommend Big Storm for all of your website and marketing needs.”

Carol Hagen

Artist, Carol Hagen Studios

Carol Hagan Case Study cover

Download the PDF

Explore our process in this SEO, eCommerce, & Web Design Case Study featuring Carol Hagan Studios