Built for Care, Designed for Growth
Healthcare Website Design & Ads Strategy that Grew Patient Inquiries by 20%
Meet Bozeman Creek Family Health
Bozeman Creek Family Health is a patient-focused medical provider serving the Gallatin Valley. Their team delivers high-quality care and builds lasting relationships with patients, but their digital presence wasn’t fully reflecting that experience. As more patients rely on online research to choose providers, their website needed to showcase better the level of in-person care they provide.
The Challenge
Bozeman Creek Family Health’s website didn’t reflect their top-notch quality of care. lacked a modern user experience, wasn’t mobile-friendly, and made it difficult for patients to find information and take action quickly. This limited their ability to build trust, generate new patient inquiries, and update internal content regularly.
Also aiming to grow their practice, Bozeman Creek Family Health needed a more consistent way to attract new patients beyond organic traffic. They needed a targeted digital advertising strategy that turned search inquiries into confirmed appointments.
Goals
Create a Website That Builds Trust
Design a modern, mobile-friendly website that demonstrates Bozeman Creek Family Health’s high-quality patient care.
Increase Patient Inquiries
Make it easy for patients to find information, book appointments, and engage online.
Support Long-Term Growth
Establish a strong digital foundation with SEO, analytics, and a scalable structure that can support future marketing efforts.
Drive More Leads
Launch targeted Google Ads campaigns to capture demand and bring in new patients through both branded and non-branded searches.
Our Strategy
Step 1: A Website Built for Clarity and Confidence
We started with in-depth customer research to understand patient needs and internal workflows. Using this research, we then restructured the site to make it easier for new patients to find information and take action.
Building on a new WordPress site, we created a clean, modern design that worked across all devices. We focused on a simple, approachable UX experience to help build trust, added forms to support patient inquiries, and set up a backend that their team can easily manage without confusion.
Step 2: Integrate SEO and Performance Tracking
To support long-term visibility through on-page SEO, we integrated targeted keywords throughout their site, optimized their metadata, and created a site structure that’s easy for search engines to crawl. Additionally, we set up Google Analytics, Tag Manager, and conversion tracking, so Bozeman Creek Family Health could see their performance, measure it, and improve it over time with continued tracking. With these platforms, their team can have clear insight into how patients find and interact with their site.
Step 3: Create Targeted Google Ads to Drive Patient Growth
Once the website was in place, we created a Google Ads strategy to generate consistent patient leads. We structured campaigns to capture both high-intent searches and broader awareness, including branded, non-branded, and doctor-specific campaigns.
The Results
Bozeman Creek Family Health now has a website that reflects the quality of care they provide and supports patient engagement from the first visit. With a strong foundation in place and a targeted advertising strategy driving traffic, their digital presence is positioned to support long-term growth.
%
Year-Over-Year Growth in Conversions & Patient Inquiries
Support Your Practice Beyond the Exam Room
For many patients, your website is their first interaction with your practice. It should feel clear, trustworthy, and easy to navigate. Big Storm helps healthcare providers create digital experiences that support patient decisions, strengthen credibility, and drive meaningful growth. Let’s talk about what this could look like for your practice.