A Look to Match Legacy
HVAC Company Website Redesign for Vemco’s 50-Year Reputation
Meet Vemco
Vemco is an advisory and sales organization with 50 years of experience supporting HVAC and power backup projects across Montana and parts of Wyoming. While Vemco’s reputation in the government, education, and commercial sectors is well-established, their website hadn’t kept pace with their current presence.
The Challenge
Vemco’s website felt dated, lacked modern UX and mobile optimization, and didn’t make it easy for visitors to quickly understand what Vemco does or why their relationship-first approach sets them apart from competitors. Across the board, there wasn’t a cohesive visual system connecting web, print, and field materials. With limited photography, Vemco’s strongest asset, their team, wasn’t coming through clearly. In an evolving market, they needed a brand presence that matched the confidence and credibility they’ve earned over decades. At the same time, Vemco was approaching a major milestone, 50 years in business, and their brand identity needed refinement to match the moment.
Goals
Bring the Brand Into the Present
With a 50-year legacy to honor (and a future to grow into), Vemco needed a refined brand identity and logo system that felt current without losing its roots.
Upgrade the Web Experience
With a dated website underselling their expertise, Vemco needed a modern, mobile-friendly WordPress site built for clarity, credibility, and sales support.
Create Brand Consistency
With inconsistent visuals and messaging across channels, Vemco needed a cohesive brand system—supported by authentic photography—so every touchpoint felt unmistakably Vemco.
Our Strategy
Step 1: Cleaner Identity, Clearer Rules
For the anniversary and beyond, we completely redesigned their logo system and supported it with a clear usage guide. From spacing rules and approved variations to the color palette, these guardrails ensure Vemco’s brand stays consistent and professional. Their updated palette balances deep technical tones with supportive neutrals and an accent gold, giving the brand a more modern presence while still feeling professional. The fresh logo and usage guidelines protect the brand from slowly drifting off course over time.
Step 2: Intuitive HVAC Website Design
We started with a full website assessment, then reorganized the structure so visitors could find what they needed faster, especially on mobile. From there, we developed a clean WordPress build and refined the messaging to highlight what sets Vemco apart: relationship-driven advising, technical confidence, and quick support.
We also designed calls-to-action that support sales conversations without forcing them, and implemented technical SEO best practices so the site is built for long-term performance. Now, visitors can understand what Vemco does quickly and find the right next step without digging.
Step 3: Brand Assets to Build Trust
To capture the people and presence behind Vemco, we conducted on-site photo shoots at Vemco’s various offices across Montana. This shifted the brand away from generic visuals and toward authentic storytelling featuring real team members, real field work, and real trust.
To ensure that consistency didn’t stop at the website, we built a complete brand collateral system, including email signature templates, letterhead, business cards, PowerPoint templates, truck decals, social media graphics, and commemorative coins. From boardrooms to job sites, Vemco now has a cohesive look everywhere they show up and ready-to-use collateral whenever they need it.
Results
Turn Your Brand from Bland to Bold
If you want to bring fresh energy to your business’s look and showcase your expertise, we can help. Big Storm’s design and marketing experts bring branding and messaging together to modernize what’s outdated, strengthen what already works, and build a foundation you can grow on. Contact us today to talk about your brand’s goals.