Ride for the Brand!

Montana Silversmiths Achieves 485% ROAS

Big Storm implemented targeted paid digital advertising strategies to improve Montana Silversmiths’ profitability and grow revenue year-over-year, exceeding company goals and e-commerce industry standards.

Meet Montana Silversmiths | Significant Achievements | In Their Words | Our Approach

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Return on Ad Spend

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Increased Ads Revenue

Howdy!

Meet Montana Silversmiths

Montana Silversmiths is a nationally recognized e-commerce brand that produces beautifully hand-crafted buckles and jewelry. An established business since the early 1970s, they approached Big Storm seeking help scaling their revenue. They needed expertise in paid media marketing to extend their brand’s impact and reach new audiences. By leveraging strategic positioning and targeted digital advertising, they’ve exponentially expanded their customer base and significantly increased revenue year over year.

Hit the Bullseye

What We Delivered

Digital Advertising Strategy
Keyword Research
Audience Research
Google Ads
Facebook Ads
Instagram Ads
Pinterest Ads
OTT Advertising
Analytics and Reporting

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Return on Ad Spend

Ad Impressions

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Increased Ads Revenue

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Triple Crown Winner

An Impactful E-Commerce Partnership

“Big Storm has been a huge asset to Montana Silversmiths. The collaboration between the teams has been terrific, being able to send ideas and a variety of collateral to the Big Storm team and have them test different opportunities for us has made a big impact in our marketing strategy. We know that we can trust them to spend our budget in the most efficient and effective way possible, allowing us to focus on strategy.”

Katie Maas

Former E-Commerce Marketing Manager, Montana Silversmiths

Round ‘Em Up

Strategies to Rope in New Audiences

Montana Silversmiths is solidly positioned in the Western space and partners with a wide variety of notable Western organizations. With the following strategies, we helped them expand their existing audience base:

Conducted in-depth audience research to identify and target new segments.
Performed keyword analysis to ensure ads appeared in relevant searches.
Leveraged Google ads, Pinterest Ads, and Meta Ads, and reach diverse audience groups.

Riding High

Impactful E-Commerce Solutions

Once we identified high-intent audiences, we leveraged digital marketing strategies and tactics to convert prospects into loyal customers through:

Writing and testing ad copy to optimize click-through and conversion rates.
Managing budgets and optimizing ad placements to maximize impact.
Reporting and analytics to understand which ads, audiences, and strategies convert into sales.