It feels like new AI tools pop up every day, each promising to revolutionize how you do business. Maybe you’ve wondered if AI could replace the need for an advertising agency or if it’s the key to getting a leg up on the competition. While AI can certainly handle tasks faster than a person can, it often lacks the nuanced understanding of your business, your audience, and the complex real-world situations that pop up in advertising.
At Big Storm, we believe the best approach isn’t to choose one over the other. Instead, it’s about finding the sweet spot where human expertise and AI tools work together. We’re all about marrying technology with our human touch to get you the advertising results you can see. Here’s how a partnership between AI and human advertising experts creates a powerful, unstoppable force for your business.
The Power of AI in Advertising: Speed, Scale, and Data
Think of AI as a turbocharger for your advertising efforts. It’s incredibly good at tasks that are repetitive, data-heavy, or require lightning speed. Here’s what AI brings to the table for advertising:
Brainstorming and Drafting Ad Copy & Creative:
AI can quickly generate ideas for ad copy, headlines, and even visual concepts, giving you a strong starting point in a fraction of the time it would take a person to write and design from scratch.
Rapid Ad Creation and Optimization:
Tools like adcreative.ai, ChatGPT, and Gemini can produce different versions of ad copy and image templates without additional time billed to the client. This allows for the creation of more ad variations for testing and better results in less time.
Efficient Data Collection and Analysis:
AI-powered analytics tools can gather and process vast amounts of ad campaign data more efficiently than a person can. This gives your team the raw information they need to spot trends, identify what’s working, and optimize ad spend.
AI excels at general tasks and widely understood advertising tactics. It’s a powerful engine for efficiency and a great way to handle the more formulaic aspects of ad creation and management. But what happens when things aren’t so straightforward? What if you’re in a heavily regulated industry, face fierce competition for ad space, or have very specific brand guidelines that AI might miss? This is where the human element becomes irreplaceable.
The Human Touch in Advertising: Strategy, Nuance, and Connection
While AI is great at the “what” in advertising, human experts are masters of the “why” and “how.” We’re the trusted guides who can make sense of the data and translate it into a clear, custom advertising strategy that fits your unique business.
Here’s why human expertise is critical in advertising:
Strategic Problem-Solving:
AI can’t adapt to complex, real-world advertising problems (yet). For example, if a standard Google Ads strategy isn’t working for your specific industry, a human expert can analyze the situation, identify the underlying reasons, and develop a creative, custom bidding strategy or targeting approach that AI couldn’t generate on its own.
Adapting to Your Business Goals and Brand Voice:
AI doesn’t always understand the emotion behind your brand or the specific nuances of your company’s advertising goals. A human marketer takes the time to get to know your business, your target audience, and your long-term aspirations. They can then iterate and optimize AI-generated ad content to ensure it truly aligns with your vision and speaks your brand’s language, maintaining a consistent brand voice across all ad platforms.
Data-Backed Decisions for Ad Spend:
AI can give us the numbers, but a human turns those numbers into a powerful narrative for your ad campaigns. Our team analyzes the data to understand the story behind the clicks, conversions, and ad performance, then crafts an advertising strategy that is not only proven to work but also makes sense for your business. We ensure every ad dollar has a job to do.
Authentic Connection Through Ads:
Advertising is about making a real connection with people. AI can’t replicate the warmth, wit, and unique personality that make an ad campaign unforgettable. It’s a person who can understand the heart of your business and create ad copy and visuals that feel real, cohesive, and unmistakably yours, fostering genuine engagement.
The Big Storm Approach: A Partnership of Tech & People in Advertising
Your business is unique, and your ad strategy should be, too. At Big Storm, our approach combines the best of both worlds for advertising:
- We use AI to handle the tedious tasks of ad generation and to gather insights from vast data sets so our team can focus on the high-level advertising strategy and creative work that will truly move the needle for your business.
- We’re fluent in the latest advertising technology and tools, but we never lose sight of the human side of business. Our strategies pair smart technology with real collaboration and a healthy dose of curiosity to craft compelling ad campaigns.
- We’ll translate the complex findings from AI ad analytics into plain, straightforward language. We’ll empower you to understand what we’re doing and why it matters for your advertising performance, so you never feel lost in the digital maze.
We’ll use AI to give you a head start in advertising, but it’s our team’s human expertise that guides you, crafts the perfect ad message, and brings the benefits of an AI advertising agency to life.
Ready to see how a blend of smart technology and human expertise can make a difference for your business’s advertising?
Let’s talk about your advertising goals and how we can help you achieve them.