Do you like playing hide and seek with your potential customers? Yeah, we didn’t think so. But did you know that if your website isn’t ADA-compliant, you’re hiding your website from an entire group of people who could know and fall in love with your brand? ADA...
Big Storm Marketing Blog
Host Your Best Video Shoot Ever with Our Video Shoot Checklist
Let's face it: we’ve all secretly wanted to lounge in those spindly, black chairs directors sit in on movie sets. They’re a sign of prestige and creative genius. Sitting in that chair of honor means you get to shout “ACTION!” and watch your vision come to life. On the...
Why Website Hero Video is Your Brand’s Superpower
What if you let your hero section live up to its name? As the first part of your website that visitors see before scrolling down, your hero section needs to be bold, purposeful, engaging, and captivating. In short, your hero section needs to be like Iron Man. But even...
Video Content Marketing: Why Mixing It Up Improves Your Impact
If recent films and TV shows indicate anything, doing the same thing doesn’t work anymore. Sure, there’s something to be said for maximizing an already successful story (like 98% of movie critics on Rotten Tomatoes, I loved Toy Story 3). But repeating the same thing...
How Training Videos Save You Time & Increase Your Site’s Conversions
In the spectrum of online shoppers, I’m what you call a “Shopping Super Sleuth”. I hate dealing with the hassle of returning products that don’t live up to my expectations, so I spend hours comparing different products to make sure I get exactly what I want. So when I...
Behind the Lens: 10-Step Photography Checklist for a Seamless Session
Whether updating your website’s photos or redesigning, you need eye-catching, professional visuals that reflect your brand, people, and services. Photo shoots help capture your organization’s story with compelling imagery that engages your audience and elevates your...
Building Credibility Through Authentic Voices: How to Drive Trust with Video Content
Consumers crave authenticity. They’re no longer swayed by polished brand messages alone—they want to see real people with real experiences using products and sharing genuine feedback. This shift in expectations has given rise to the power of video content that...
Engage and Convert: The Power of Product Videos in E-Commerce
Product videos have become essential in e-commerce, offering more than just a visual aid—they provide a deeper, more interactive way for customers to engage with your products. From highlighting unique features to demonstrating practical use cases, videos allow...
Ultimate Google Business Profile Guide: How to Elevate Your Visibility
Using Google Business Profile is like having a giant billboard that brightly spotlights your business on a crowded digital main street. Potential customers searching for businesses like yours can easily discover your business and be drawn right to your door.